Press
Baloon – Ministry of Health
Don’t let scape of your hands the opportunity to save lives. Donate organs. Do warn your family.
Agency: Propeg / Creative VP: Maurício Carvalho / Creative Director: Claudio Leite / Copywriter: Claudio Leite / Art Director: Luciano Crispiniano / Photographer: Kazuo Okubo / Retouch: Mauro Martins
Belt – Ministry of Transports
Join A to B and check how you can change some histories just with a click. / Young friends didn’t survive after a car disaster (left side). Young friends survived after a car disaster (right side). You can change some histories just with a click. (central strip) / Bathroom poster: Now you can unfast the belt, but when you come back home, not.
Agency: Propeg / Creative VP: Ana Luísa Almeida / Creative Director: Claudio Leite / Copywriter: Claudio Leite / Art Director: Mauro Assis, Mauro Martins / Photographer: Vini Goulart / Retouch: Mauro Martins
Veja Brasília / Fun and Entertainment Magazine
See Brasília like your sky/stage/playground/garden – See Brasília like you’ve never seen it.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative VP: Felipe Luchi / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Claudio Leite / Art Director: Pedro Henrique Garcia / Photographer: Nick El-Moor
Eyes / Bank Of Brasil Premium Client Campaign
Being a Private Client is going further than you can see. /The best way to start a good biography is having an interesting life. / Being a Private Client is seeing horizons where everybody is just seeing limits.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative VP: Felipe Luchi / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Raoni Leão, Paulo Lima, Claudio Leite / Art Director: Pedro Henrique Garcia , Paulo Ribas/ Photographer: Nick El-Moor
New Year’s wishes campaign / Bank of Brasil
We want to live the happiness / We want to make our love worth / We want have a lot of health / We want to live the freedom / A new year good for everyone starts inside of each one of us.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative VP: Felipe Luch / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Paulo Lima, Mariana Horta, Claudio Leite / Art Director: Paulo Mariano, Pedro Henrique Garcia / Photographer: Nick El-Moor
Specialists / Sebrae (Entrepreneur Bureau Assistance)
To the innovation specialists, we are the showing ways specialists. / To the specialists in offer a good service, we are the specialists in conquer the clients. / To the dreaming specialists, we are the specialists in making real.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Paulo Lima, Claudio Leite / Art Director: Paulo Mariano, Pedro Henrique Garcia / Photographer: Rogério Miranda
2014 World Cup Campaign / Bank Of Brasil
We offer differenced timetable. Because there’s no time to finish our cheering. / There’s always a Bank Of Brazil close to you: in more than 24 countries and in the same happiness of our cheerings.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative VP: Felipe Luchi / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Paulo Lima/ Art Director: Pedro Henrique Garcia, Paulo Mariano / Photographer: Maurício Nahas
Champion Strip / Adidas
The day after Flamengo (sponsored by Adidas) win the Brazil’s National Cup, we made a special newspaper cover belt which, after unfolded, could be used as a champion strip to celebrate the victory of the team.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative VP: Felipe Luchi / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Claudio Leite / Art Director: Paulo Mariano / Photographer: Paola Vianna / Graphic Producer: Luis Cláudio (Tigrão)
Water / Bank Of Brazil
As important as worrying about water is Worrying about what surrounds it.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Claudio Leite / Art Director: Paulo Ribas/ Photographer: Fred Vasconcellos
Dog Lion / Bank Of Brazil
Keep the lion under control.
Agency: Lewlara\TBWA / CCO: Manir Fadel / Creative Director: Claudio Leite, Pedro Henrique Garcia / Copywriter: Claudio Leite / Art Director: Paulo Ribas/ Photographer: Fred Vasconcellos
Characters/ Correios (National Post Service)
Mr. Carlos have learned with the Japanese people how to cultivate special mushroom. With the Exporta Facil now he is showing them that he was a good student / Mrs Ethel produces bed, table and bath linen at Ceará. With the help of Exporta Fácil, her brand is laying down and having good dreams in the EUA. / The Victor and Matheus Brothers are authentic strugglers. With the help of Exporta Facil their kimonos are respected even in Japan. / Mr. Marcel sales underwear at Rio de Janeiro. With Exporta Facil he now can sale both to to the girl from Ipanema and the girl from Berlim.
Agency: Giacometti / Creative Director: Carlos Righi/ Copywriter: Claudio Leite / Art Director: Mateus Braga / Photographer: Kazuo Okubo
Ads / Ponta do Mutá Hostel
Where do the wind blow up to you, your problems don’t. / Coming here is like a therapy. But your view in the sun lounger is really better than in the divan / People who come here can always return. They only need to close their eyes. / Good morning here is not a greeting, is a fact.
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